AYA is an abbreviation for Art Y Art, which is a professional art branding project working with art director Yesica S. Hong. AYA 啊呀 [āyā] is an expression of surprise, like “wow! or whoa!” in Chinese. It strives to design art branding collaboration of communication and AYA is a professional ART BX gallery company that is in control of investment consulting for various art projects and humanistic classical art along with Art Core Brown Inc. HCI. AYA, as an art director that connects‘artists’and‘space’together, also reinvents various art cultural space along with other companies as its role of a gallery. AYA also serves as a bridging role of art and culture for the public audience by creating and designing the best art branding code between AYA’s artists and the company. Through AYA, we are currently working on various collaborative projects, dreaming of creating small and big developments in the art and culture field. AYA’s biggest motive is our passion towards the art and culture field, and to try many kinds of attempts in the field. We want to invite you to our ‘BTBM’Series Project (Big Thinking, Big Movement = Big Thought, Big Motion), which is our next step to lead the endlessly evolving, and continuously changing art trend.